Content and structure review
Working out what should stay, what needs rewriting and where visitors currently reach a dead end.
Website redesigns for established businesses
Keep what works. Fix what is making the website feel stuck in the past.
If the business has moved forward but the website has not, I can reshape the content, structure and design without losing sight of what customers already recognise. Redesigns are planned carefully so improved presentation does not create avoidable disruption.
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What this service is for
A redesign should solve something tangible.
Sometimes the issue is dated styling. More often it is unclear messaging, awkward navigation, poor mobile layouts or a website that no longer reflects the services being sold. We identify those problems before changing the visuals.
A stronger visual system
Refreshing the page layouts and identity so the online presence matches the quality of the business.
Careful rebuild and launch
Responsive development, testing and sensible handling of important existing URLs.
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A considered approach
Improve the experience without throwing away useful history.
Existing search visibility, analytics, forms, integrations and content all need considering. Where URLs change, redirects and indexing checks form part of the launch plan rather than being remembered afterwards.
Talk through an idea →How we work together
A straightforward way to get the project moving.
No mystery process and no disappearing into a creative cave for six weeks. We agree what the work needs to achieve, make it properly and keep the feedback clear.
- 01
Start with the purpose
We talk through the audience, the problem and what a useful result would actually look like.
- 02
Plan and produce
I shape the practical approach, create the work and keep you informed while it takes form.
- 03
Refine and deliver
You review a clear draft, we make the agreed refinements and I supply the finished assets in the right formats.
Discuss a project
Got something in mind? Tell me about it.
A rough idea is enough to begin. Share what you are trying to achieve and I will come back with a sensible next step.