SEO (Search Engine Optimization) allows search engines like Google to assign keywords to each of your website's pages.

This makes it easier for potential customers to find you when searching online. Ensuring your keywords are relevant to your website's content is vital, but it's also important to remember that the more reputable a website is, the higher it will rank on search engines, such as appearing on the first page of results.

Finding unique keywords to rank for will enable you to get your website in front of as many people as possible without attracting too much unwanted traffic.

Growing a website involves more than just setting it up online and leaving it to generate business.

You need to regularly add new content that's relevant to your business or brand to keep providing different ways for customers to find your website. Blogs are a great way to capture search engine traffic, and tools like SEMRush can help you identify the search terms customers are using most, allowing you to align your blog strategy accordingly.

Having other websites link to your website is also a powerful way to improve your website's reputation and organic ranking on search engines. Additionally, social media and word of mouth are powerful tools, so continually think of ways to grow your online presence.