Behind The Scenes

6 Reels. 2 Audiences.
One Creative Challenge.

Recently I had the opportunity to work alongside Superfood Market on a series of short-form social adverts designed around humour, relatability and modern consumer behaviour.

The campaign focused on creating content targeted towards busy mums and students, using subtle humour and light storytelling to encourage healthier food choices without feeling overly preachy or scripted.

Client Superfood Market
Deliverables 6 Short-Form Reels
Focus Humour + Social Content
Production Diary

Behind The Scenes

A few moments captured during filming, planning and production.

Final Deliverables

Campaign Reels

A collection of short-form social adverts designed around humour, relatability and modern audience behaviour.

Busy Mum Campaign

Future You

Student Campaign

Future You

Brand Led

Busy Mum Reel

Brand Led

Student Reel

Educational

Busy Mum Info Reel

Educational

Student Info Reel